WORKING MEETINGS IN JERMUK AND GNDEVAZ COMMUNITIES OF RA VAYOTS DZOR REGION
On December 13, In the scope of “Social Entrepreneurship Development” project, implemented by “Partnership and Teaching”/ P&T NGO with the financial support of “Lydian Armenia”, working meetings were held in the beneficiary communities of Gndevaz and Jermuk of Vayots Dzor region.
Visiting 1: RA Vayots Dzor region, village Gndevaz, “Heavy Basket” Agricultural Consumer Cooperative
During the productive day, we had a meeting with the members of the “Heavy Basket” Agricultural Consumer Cooperative at the Cooperative Collection Point. In the course of the meeting, the members of the cooperative were introduced to the procedures of materials developed for the packaging of products and the approaches developed to ensure effective sales in the market.
Due to the experimental packaging of products for the participation in the Christmas Bazar held in Yerevan on December 2, the members of the organization were presented the technological standards and methodology that ensure the product’s maximum quality.
During the meeting, all the materials and tools required for the product packaging were transferred to the organization. After experimental packaging of some products, the cooperative members practically applied production approaches and gained practical skills. The issues raised on the basis of their own experience in the packaging process were clarified and discussed with all cooperative members.
During the summarizing process, appropriate planning of actions was carried out for the timely and efficient implementation of the collection, packaging and order of products.
Visiting 2: RA Vayots Dzor region, Jermuk town, training with “Public Communication: Media and Marketing Contemporary Tools” topic
On December 13, a training with “Public Communication: Media and Marketing Contemporary Tools” topic was also implemented in Jermuk, during the training the members of the “Heavy Basket” Agricultural Consumer Cooperative and “Rays of Future” NGO were presented to the websites and Facebook pages of both organizations.
- “Heavy Basket” Agricultural Consumer Cooperative
- Website: heavybasket.am
- Facebook page: https://www.facebook.com/heavybasketarm/
- “Rays of Future” NGO
- Website: jermukhandicrafts.am
- Facebook page: https://www.facebook.com/jermukhandicrafts/
- Facebook page: https://www.facebook.com/Raysoffuture/
During the training, members of the organizations responsible for editing and publishing materials on websites and Facebook pages discussed the main principles of public communication, clarified the formats of publishing information. Through practical work, the members of the organization got acquainted with the web site editing platforms, all the major sections and tools of editing platforms were presented to them. By using pilot examples, the course participants developed their practical skills to ensure the effectiveness of the work on the sustainable operation of public communication and marketing tools.